The line between physical and digital marketing has blurred—and savvy small businesses are reaping the rewards. QR codes, once a pandemic-era novelty, have evolved into sophisticated tools that turn static print materials into interactive gateways that drive sales, loyalty, and customer engagement.
Recent data reveals that 82% of consumers recall scanning a QR code in print ads (2025 Retail Tech Report), and 68% say scanning a code makes them feel more connected to a brand.
These statistics confirm that QR codes are no longer just a temporary post-pandemic tool. Instead, they've matured into sophisticated devices for bridging the gap between the physical and digital realms.
Why Print + Digital = Unstoppable
Print materials create trust (76% of consumers find physical ads more credible than digital ones), while digital tools provide instant action.
QR code . . .