Few companies effectively market their online presence and take advantage of its full potential for generating new leads and sales.

Every marketing director must ask themselves:

Are we doing everything possible to capture leads from our online platforms with Calls to Action (CTA); to funnel leads and prompt visitors to take action and purchase or inquire further about our products and services?

The goal of a website is to convert new visitors into leads & paying customers.

The following five questions may help inspire ideas on how to improve a site's conversion of visitors into paying customers; thus improving the company's return on investment for its website marketing dollars:

1. Are visitors 'Called to Action'?

A very simple, yet IMPORTANT and often overlooked marketing technique is the Call to Action (CTA). All marketing collateral should ask the prospect to buy . . .