How To Advertise On Social Media
Developing an Effective Social Media Ad Campaign (Part 1 of 3)

by Jason Runyan, Advertising Solutions

Revised December 5, 2019
Originally Published August 17, 2016

When done correctly, a Facebook Ad campaign can significantly boost a company’s sales; all while increasing overall visibility on the most popular social network on the planet.

It’s worth noting that a Facebook Ad campaign is different than managing a Facebook Business Page profile, or optimizing it for consumers and search engines. Facebook Ads are a separate form of advertisement than a company’s Business Facebook Page; hence has a different set of rules for success.

There are numerous facets to effectively advertising on social medias, such as Facebook Ads:

1. Promote One Product Or Service Per Ad

• Identify a specific product or service that will be advertised.
• Rarely does advertising general sales or services work for social media ads.
• Success is often achieved when a specific product or service is offered.
• If there are multiple products or services to be advertised, create a separate ad campaign for each product or service.

2. Offer Something For Free

• Offer to solve a problem for free; provide them something small, (yet of value) at no cost.
• Consumers like to be enticed with a free taste of what they will get.
• Depending on the industry and the product or service for sale, the enticement should solve (or attempt to solve) a minor problem with promise of more.
• If offering consulting, perhaps provide a snippet of what will be learned utilizing the program being advertised.
• Pay attention to fan pages, and rumblings of what’s wrong, or can be improved.

3. Show Personality

• Show personality and culture.
• Consumers don’t buy the service; they buy the people before they buy the service.
• Whether an individual consultancy, or a larger multi-employee firm; show users the fun, yet professional, side of the company culture and those personalities within.

4. Charge To Solve Additional Problems

• Everyone knows that a business has to pay the bills.
• Companies can’t give away everything, as much as one may wish.
• Offer to solve more problems for a fee.

5. Start Small & Grow From There

• Start with a small campaign; something within an allotted, yet affordable budget.
• When done correctly, small campaigns will generate additional revenues that can be reinvested into larger campaigns; as growth and sales permit.

6. Target Audience

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