Search engine experts are constantly discussing which of the hundreds of factors Google uses to rank websites for search results, has the greatest positive and negative impact.

Since 2005, top experts in organic search optimization have continuously agreed on the top factors believed to have the greatest affect in determining website ranking.

With hundreds of different factors affecting website ranking to consider, many fluctuate in score on the positive and negative scale of affect.

While, the top five positive and negative factors have remained relatively constant for over a decade, (and most still apply today) we've seen a shift with two new factors of significant importance.

Below are the Top 5 positive and negative factors everyone must pay attention to:

Top 5 Positive Factors According to the Experts

1. Content Quality & Length, Meta Tag Usage, & Schema

Content Quality

• Google recognizes and rewards websites with quality content related to user search results.
• Fresh, regularly updated content receives better ranking than old, stale content.
• Content should contain relev . . .