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The Importance of Properly Developed Website Names & Titles
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Creating Website Category, Menu & Page Titles
Tips On Creating An Effective Online & Offline Campaign Image

by Jason Runyan, Advertising Solutions
Revised October 22, 2020
Originally Published July 16, 2009

Properly chosen website category names, menu navigation, and page titles are imperative to proper web development AND search engine optimization.

From a visitor's point-of-view, proper naming:

  • gives customers and prospects an easy way to identify and navigate a website;
  • allows users to find the information they need without having to search;
  • provides quick access without reading every single paragraph, or page of the site.

From a search engine's perspective proper naming:

Relative & Concise Word Choice

When it comes to creating appropriate website categories, menu links, and page titles; word choice, brevity, and relevance are the three most important factors.

Search engines, as well as the average reader, place a good deal of weight on the choice of words used for category titles, menu links, and page titles when deciding whether to continue onward.

The most important factors when choosing titles are:

  • The title given should contain at least one of the page or paragraph's keywords or phrases;
  • The title should be brief and concise with no more than a few words;
  • The title must be relevant to the page or paragraph content providing an accurate idea of what the content is about.

It is imperative that titles clearly and accurately relate to what the category, menu, or page is about.

At a quick glance, one needs to be able to tell EXACTLY what will be found, without confusion.

General Naming Guidelines

While word choice, brevity, and relevance are most important; the following are some additional guidelines for the creation of category, menu, and page titles:


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Quick Tidbits
Do You Have An Emergency Backup Plan?

In today’s world, while there are numerous steps one can take to protect themselves online; there are only so many steps one can take to protect the company and it’s data. Even the “safest” sites can still be infiltrated or become impaired due to failure.

With so much business done online susceptible to hackers, or just plain equipment malfunction, or failure; it’s more essential than ever to make sure every business has an emergency backup plan in place.

Company Email:

  • Do you have a plan in place if someone’s email downloads malware or a virus?
  • Are these steps readily noted so employees don’t spread the virus to other employees, or worse yet, a client?

Company Network:

  • What if your company network were hacked and held for ransom?
  • Do you have steps and protocol in place?

Company Online Assets (website, social medias, etc):

  • How would you handle catastrophic failure of online assets?
  • Do you have multiple backups of data?
  • Are backups stored securely away from the asset being protected?

These are just a few of the scenarios that every business must address and prepare for. Hope for the best with proper security, but plan and prepare for the worst potential failure of company assets, and create a plan through the scenario.

Do You Have An Emergency Backup Plan?
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