Few companies effectively market their website to its full potential generating new leads and sales.
Every marketing director must ask themselves:
Is the company doing everything it can to call visitors to purchase or inquire further about products and services?
The goal of a website is not just to bring new users, but to convert new visitors into leads & paying customers.
The following five questions may help inspire ideas on what can be improved to convert visitors into buying customers; thus improving the company's return on investment for its website marketing dollars:
1. Are visitors 'Called to Action'?
A very simple, yet IMPORTANT and often overlooked technique in sales and marketing is to call users to action (CTA) with every possible opportunity. This means making sure a website asks the prospect to buy at every reasonable opportunity.
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