Converting Online Visitors to Sales
Featured Article

Converting Online Visitors to Sales
The Missing Conversion Factors Are "Why" & "How"

by Jason Runyan, Advertising Solutions
Revised September 11, 2019
Originally Published August 27, 2009

Increasing website sales without additional website traffic is known as improving the website's conversion ratio. Augmenting website conversion is an ongoing process for all online businesses whether retail, service, commercial, manufacturing, industrial, or hospitality oriented companies.

While much of this article is geared towards improving a website's online conversion, many of the methods are essential for improving offline, (traditional brick and mortar stores or offices) sales conversions as well.

Analyzing the Data

Analytical tools such as Google Analytics, make it easy to see past basic statistical trend reports and graphs on everything including:

  • most popular days & busiest times
  • most popular pages
  • visitor trails
  • products and services viewed most
  • where visitors came from (referrers)
  • among many other statistics

While all these historical statistics and trends are important, two of the most important factors to obtaining a paying customer are still missing; the WHY and HOW.

Investigating Consumer Behaviors

Most businesses have no idea why customers have certain buying behaviors, (what makes them buy) nor how to engage those visitors, and convert them to a paying customers.

This type of analysis requires additional market research for a business to fully understand any particular consumer buying behaviors. Website analytics are extremely important, but only give one piece of the conversion puzzle: static information as to what consumers have done in the past, and thus only allows for reactive analysis.

Consumer behavior research reveals how to be proactive, understand trends, anticipate consumer behaviors, accommodate the visitor, and increase the likelihood of converting that individual to a sale, (or for those using the website to generate leads) getting the prospect to request more information and engage.

To find out what consumers care about, businesses should employ some of the following market research techniques:

Follow-up Satisfaction Emails, Surveys & Contact

Polling visitors and asking about their experience on a website (or with the company as a whole) is an excellent method of obtaining valuable and pertinent feedback.

There are two standard methods to providing follow-up service to an online visit:

  • Implement exit surveys on website pages:


Featured Case Study
Herinck Commercial Painting Case Study

Herinck Commercial Painting provides commercial and industrial paint services to business owners, builders, general contractors, interior designers, property managers and more throughout the Oregon, Washington, and Hawaii regions.

Herinck Commercial Painting required a secure, yet professional website solution to generate sales leads and orders; as well they desired on-going update assistance, as needed.

Website Update

With this in mind, we built Herinck Commercial Painting's website using our clean code, SEO-Friendly, Responsive & Mobile-Friendly Content Management System (CMS) website solution.

You can learn more by clicking below:

Free Google Ads Performance Audit & Grade

Quick Tidbits
B2B SEO Facts

Many B2B companies think they’re immune to SEO, mobile-friendly, responsive website needs, and SEM (Search Engine Marketing).

However, the numbers are surprising; if your B2B company website isn't following Google's recommendations for SEM, SEO, and mobile-friendly design, you're most likely missing out!

Here’s the facts:

  1. Over 70% of all B2B purchase decisions start with a generic search. Some estimates are as high as 89%.1
  2. Nearly 90% of all B2B research is done using search engines.1
  3. Nearly half, 42% of all B2B research is done on a mobile device, and growing nearly 3X annually.1
  4. Nearly half, 46% of all B2B researchers are millennials on digital devices.1
  5. B2B pay-per-click advertising has the 3rd highest click-thru rate (2.55%) behind dating (3.4%) and finance (2.65%), yet above consumer services (2.4%)!2
B2B SEO Facts
Branded Promotional Products & Marketing Collateral

Goodies & Freebies Featured Solution
AVG Anti-Virus - Free Virus Protection Software

Antivirus and antispyware protection for Windows available to download for free. NEW! LinkScanner® Active Surf-Shield checks web pages for threats at the only time that matters - when you're about to click that link. Learn More.

Newsletter Article Ideas?

We want to hear about it! Our newsletter is geared towards you so email your article ideas or questions to

Newsletter Subscription Status

Customer Testimonials

We are a Google Partner
Advertising Solutions BBB Business Review
Advertising Solutions are Powered & Made in America
Follow Us
Find Advertising Solutions on Facebook Pages
Find Advertising Solutions on Twitter
Find Advertising Solutions on LinkedIn
Find Advertising Solutions on Alignable - For Local Business Owners
We Accept Credit, Checks & PayPal
Accepted Payment Methods
Recommended Web Technologies
Recommended Website Programming Technologies
Recommended Integrated Solutions
Recommended 3rd Party Application Solutions