As May closes and summer begins, small and medium businesses (SMBs) have a golden opportunity to set the stage for a strong finish to the year.
With the holiday season just months away—especially critical for retail—now is the time to refine your strategies, optimize your tools, and engage customers across both digital and traditional channels.
Below, we break down actionable, budget-friendly ideas tailored to your industry, along with steps to execute them efficiently.
Prep Work for All Industries
Before diving into industry-specific tactics, start with these foundational steps:
1. Audit Your Digital Presence
- Ensure your website is mobile-friendly, fast-loading, and updated with seasonal messaging.
- Test forms, checkout processes, and contact links for functionality.
2. Review Last Year’s Data
- Analyze Q3/Q4 2024 sales trends, website traffic, and campaign performance to replicate successes and avoid past mistakes.
3. Prep for Holiday Surges (Retail Focus)
- If you’re in retail, final . . .
