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Top 10 Basic Web Development Tips

Essential Factors of Successful Websites

by Jason Runyan, Advertising Solutions
Revised June 28, 2019
Originally Published January 9, 2008

Regardless of industry there are a few basic, yet essential, tips for web developers to adhere for a website to be effective and successful:

  1. Minimal Loading Time: People will rarely wait for a site to load if it takes longer than a few seconds (3 seconds according to Website Grader). All website pages, including the home page, should be quick to load.

  2. Relevant Graphics: Keep graphics relevant and simple. Graphics should provide a visual aid to the user in understanding the related content.

    • Too many graphics can be distracting
    • Graphics that are not properly optimized may slow loading time. This can result in irritating visitors on mobile connections.

  3. Identify the Purpose: Who, What, Where, When, Why, and How? Clearly identify the purpose of the website, company, employees, the customers to be serviced, and so on. These questions should easily be answered upon first reaching a website.

  4. Simple & Coherent Design: Make sure the design lends to a positive experience.

    • The overall design should be simple, intuitive, easy on the eyes, with a logical and easy to understand layout.
    • There should be no question as to the meaning of any design element.
    • Utilize a non-obtrusive color scheme for website development.
    • Colors are known to have affects on visitor moods.
    • While some may consider a white background boring, white is ideal for a background with black text.
    • It's simply proven it's easiest for visitors to read and less obtrusive.
    • Let the product and service images add the color and excitement to the website or page in question.

  5. Consistent Navigation: The navigation menu should be uniform and easy to access throughout the website. Every page in a website should allow visitors to easily navigate to any other section of the website.

    Inconsistent navigation schemes lead to frustrated users:

    • such as no way to return to the previous page,
    • or when the navigation menu changes location,
    • or when the method of navigation changes from page to page.

  6. Frequent Updates: A website regularly offering new and useful information is going to have better search engine ranking, as well as gain more return visitors; versus a site that contains stale information.

    • Updates can be about the company,
    • tips on selecting the best service for one's needs,
    • or other industry related news.

  7. Cross-Compatibility: It is important that a website be compatible across multiple browsers and platforms.

    • Popular browsers today include Safari, Google Chrome, Firefox, Microsoft Edge, Opera, etc.
    • Platforms can range from a desktop, laptop, tablet, or the largest market: smart-phones.
    • Ideally a website should run on any platform, whether a laptop or a smartphone, without the user having to access a completely different interface or navigation requirements per platform.
    • Mobile-friendly (responsive) websites are now listed first in Google searches.

  8. Request Feedback: Ask visitors for feedback and if they found what they were looking for. Visitor feedback is very valuable to improving a website and converting more visitors into sales, resulting in growing the business.

  9. Call to Action: Use headlines effectively to draw visitor attention to take action and contact or purchase from the website now. Utilize social medias such as Facebook, Twitter, Instagram, LinkedIN, and Alignable to prompt customers to talk about company services and business interactions for free Word-Of-Mouth advertising.

  10. Error Free: A website full of errors -- whether grammatical, spelling, or programming/coding, will rarely win the sale when compared to a website that is professional and polished. Take the extra time to fully review and edit the website to avoid mistakes that could look embarrassing for the company, and potentially lose sales.

Regardless of industry, every business website should adhere to the above guidelines to be successful. Failure to do so can result in lost sales, decreased revenues, and less prospects converting to customers.

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